Vol 10, No 3 (2022)
An Empirical Study of the Sustainable Performance of Agricultural Firms in Nigeria
Micheal Emmanuel Ugwuidu
Abstract
This study is an empirical study of the sustainable performance of agricultural firms in Nigeria from a perspective of social identity theory. The study was quantitative and qualitative. Primary and secondary data sources were used for the study. For the quantitative study, a sample of 264 respondents gotten using email sent out to small, medium-scale and large-scale firms in Nigeria and for the qualitative analysis, interviews were granted by six firm senior executives. The questionnaire was developed in a 5-point Likert scale format. The Spearman’s rank-order correlation was used to test the validity of the questionnaire at a 5% level of significance. Analysis was conducted using descriptive statistics correlations and hypotheses was conducted using multiple regression analysis. Findings from the study revealed among others that; managerial behaviour positively impacts firm sustainable performance. Employee behaviour positively impacts firm sustainable performance. Customer behaviour positively impacts firm sustainable performance. Based on the study's findings, the researcher recommended that re-engineering of manufacturing processes be done to ensure efficient use of resources. Improved packaging to increase shelf life should be the priority of firms. Better inventory management, waste audits and measurements should be undertaken by firms for improved sustainable development.
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Keywords
Agricultural firms; Customer behaviour; Employee behaviour; Sustainable performance.
Publication information
Volume 10, Issue 3
Year of Publication: 2022
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Ugwuidu M. E.: An Empirical Study of the Sustainable Performance of Agricultural Firms in Nigeria. Journal of Applied Economics and Business, Vol 10, No. 3, 5-23. (2022)