Vol 1, No 3 (2013)
Determinants of Customer Retention in Hotel Industry
Shahzad Khan
Abstract
The customer retention is very important for the hotel to maintain the old customer and attract the new customer. This is very difficult job for the hotels and for each company to retain the old customer and for that reason the hotel offers different package for their customers to retain. The main aim of the research is to find out which factor play important role in the customers retention. Research conducted in order to find out which hotels are better in comparing Grand hotel and Park Inn hotel. In this line, study has applied both qualitative and quantitative techniques. The primary data were collected through questionnaire, which was distributed among the customers of these hotels. Furthermore, the secondary data were collected from different journal articles, textbooks, magazines etc. The sample size was 140, out of which 70 were filled up by customers of the Grand hotel, and 70 were filled up from the customers of the Park Inn hotel. The main intention of this research was to investigate that which hotel customers are more retained by respective hotels.
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Keywords
Hotels; Retention; Customers; Security; Peshawar Pakistan
Publication information
Volume 1, Issue 3
Year of Publication: 2013
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Khan, S. (2013). Determinants of Customer Retention in Hotel Industry. Journal of Applied Economics and Business, Vol 1, No. 3, 42-64.