Vol 1, No 3 (2013)
Reputational Capital as an Ethical Questioning of Technological Innovation: The Case of Monsanto
José G. Vargas - Hernández
Abstract
The introduction of transgenic crops as an alternative to solve the problem of food deficiency in most economies
represents an area of opportunity for the development of biotechnology which in recent decades has pioneered
Monsanto. Through literature review and a qualitative analysis of the main theoretical approaches that explain the
behavior and strategies of expansion and growth of the company, checking the assumption that the active participation
of society in the evidence of damage caused determine the strategic value of corporate reputation of leading
transnational disputes, uncertainty and distrust regarding their products and processes, assuming that a danger to the
health of the population and the environment in general.
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Keywords
Corporate reputation; Distrust; Strategies; Transgenic
Publication information
Volume 1, Issue 3
Year of Publication: 2013
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Vargas - Hernández, J. G. (2013). Reputational Capital as an Ethical Questioning of Technological Innovation: The Case of Monsanto. Journal of Applied Economics and Business, Vol 1, No. 3, 17-31.