Vol 9, No 3 (2021)
Social Media as a Communication Means Judging from the Influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in the East Java Region
Siti Istikhoroh, Moeljadi, Made Sudarma, Siti Aisjah
Abstract
The development of communication technology is currently growing so fast, changing the order or way of communicating for many people from conventional to electronic media which is now known as social media. This study aims to determine how the influence of social media as a means of communication in terms of the magnitude of the influence of intellectual capital on the sustainability of private higher education organizations in the East Java region. This study uses data analysis that is adapted to the research pattern and the variables studied. The model used in this study is a causality model and to test the hypothesis proposed in this study, the analytical technique used is SEM (Structural Equation Modeling). The results of this study indicate that there is a significant influence between social media as a means of communication and intellectual capital on the sustainability of private higher education organizations in the East Java region.
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Keywords
Social Media, Intellectual Capital, Organizational Sustainability.
Publication information
Volume 9, Issue 3
Year of Publication: 2021
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Istikhoroh S., Moeljadi, Sudarma M., Aisjah S.: Social Media as a Communication Means Judging from the Influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in the East Java Region. Journal of Applied Economics and Business, Vol 9, No. 3, 100-109. (2021)