Vol 6, No 2 (2018)
Managing Strategic Approaches for Tourism Development: Tourist Perception of Ohrid, Macedonia
Biljana Petrevska, Margarita Matlievska
Abstract
Development of tourism requires managing strategic approaches. Part of achieving this is to determine the factors that affect tourists on creating their images and perceptions. The study is focused on identifying some of the factors, while tourists experiencing Ohrid, the most famous tourist destination in Macedonia. The analysis is based on face-to-face survey conducted among 500 tourists in June-August 2016. Generally, the findings indicate many suggestions and recommendations for tourism-policy makers, which may serve as a valuable starting point in creating new strategic planning approaches that may support managing tourism development in Ohrid and Macedonia.
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Keywords
Management; Tourist motives; Local development; Tourism policy.
Publication information
Volume 6, Issue 2
Year of Publication: 2018
ISSN: 1857 - 8721
Publisher: EDNOTERA
How to cite
Petrevska, B., Matlievska, M.: Managing Strategic Approaches for Tourism Development: Tourist Perception of Ohrid, Macedonia. Journal of Applied Economics and Business, Vol 6, No. 2, 25-39. (2018)